Today, every sector, be it healthcare, IT, or web development, is dominated by advanced technology such as artificial intelligence (AI), machine learning, the internet of things (IoT), online networking, and more.
Artificial intelligence has become a necessity in the tech sectors, including web development. Experts predict that by 2021, 85% of customer service will be managed using AI. It can automate web development processes and help to boost revenue – no wonder tech giants are aggressively acquiring AI to leverage it in multiple ways.
Top businesses like Google, Apple, Amazon, Microsoft, and Facebook are utilising AI to create intelligent, out-of-the-box web applications thatfulfill customer’s needs and enhance user experience with beautiful web designs, chatbots, data-driven content, etc.
However, some questions remain:
- What is artificial intelligence?
- Why is it essential?
- What are its uses in web development?
- What does the future of AI look like?
Let’s find out!
What is Artificial Intelligence?
AI is the ability of a computer or machine to learn, think, and carry out different actions just like humans. It is used to create intelligent devices and machines for exhibiting human-like behavioursuch as learning, voice recognition, thinking, and problem solving.
Why Is Artificial Intelligence Essential Today?
AI machines are specially designed to think, act, and perform tasks like a normal human being. It has dramatically transformed the digital landscape and improved human life. AI devices with human-kind intelligence can help reduce the workload and get things done faster with much efficiency.
Here are some more stats to help you understand the significance of AI in this era:
- By 2025 the AI software market’s revenue will cross $126 billion.
- The global GDP will increase by $15.7 trillion by 2030.
- AI improves business productivity by 40%
- The last two decades have seen 14X growth in AI startups and 6X more investment since 2000
- 77% of smart devices have some form of AI solution in them.
Implementing AI in Web Development
Today, everything is digital, whether you want toget quality assignment help from experts or purchase the latest DC comic. Along with improving your business visibility and expanding your customer reach, AI can enhance users’ experience visiting your web app and boost your business.
Successful businesses incorporate the latest web development technologies such as chatbots, image or voice search, and other AI solutions to provide a personalized user experience. AI is also a blessing in disguise for web developers because:
- Makes search faster
- Accelerates the development phase to meet the rising demands
- Improves interactions with visitors
- Enables practical digital marketing efforts to reach the target audience
- Adapts to user habits to provide a personalized user experience
- Provides relevant search experience
Use of AI in the Web Development
Businesses implement AI in web development to enhance customer experience and increase sales. AI-centric chatbots imitate human behaviour to provide the users with the best kind of customer experience. All customers these days want a personalized user experience, and with AI, companies can achieve that.
Chatbots are of great help when it’s about monitoring and understanding customer’s issues and providing helpful responses to resolve issues. It improves customer journey, reduces dependence, and increases customer satisfaction. For example, Sephora’s chatbot asks basic questions first and then carries on the conversation and makes suggestions according to the replies.
- Voice search
Voice search optimisation is an emerging trend in web development. Voice-based search allows users to get information in the fastest way possiblejust by stating their requirements clearly. This advanced technology ensures clear conversation between the user and the website, so there’s no communication gap.
For instance, you can use Amazon’s Alexa to search for products, music playlists on Spotify and search through websites with a simple voice command. Google, too, has started a voice service to assist users with their searches. This shows how tech giants are already leveraging the AI solution to expand the brand’s reach and increase conversions.
- Artificial Design Intelligence (ADI)
The primary purpose of using AI in web development and web designing is to automate the entire process. Artificial Design Intelligence (ADI) is the “new kid in the block” that creates fast, responsive websites by incorporating machine learning.
The developer needs to give the necessary input at the beginning stage so that ADI can build a personalised design as per the given input. ADI tools such as Adobe Sensei are now the designers’ favourite for automating critical web designing processes. Although such tools have simplified the process and reduced time and workload, they need more development to deliver perfect results following intricate detailing.
AI in Web Development – Advantages & Disadvantages
- Customised content:
Using AI, companies can create more personalised content – be it videos or blogs, so they feel that the content is specially designed. AI can make suggestions for music, videos, articles, and the like based on the user’s search history. That way, the user can get access to fresh content relevant to their interest without any hassle.
- Enhanced user experience:
If your visitor cannot navigate your website efficiently, they may turn to your competitor. They may also share their experience with their family and friends, which could majorly impact your business. So, your website should be user-friendly so customers can locate the products quickly and buy them.
- Voice-based search:
Voice search optimisation is the fastest-growing AI trend in the web development industry. Most customers prefer to do voice searches instead of browsing through websites to get quicker results. Most mobile devices now come with this AI solution to make the most of this latest trend.
- A replacement of humans:
Reports suggest that by 2030, 90% of human jobs, including web development, will be replaced by smart devices, as AI is highly efficient in forming unique content for different devices. So, coding may not be necessary.
- Impersonal conversions:
Many customers prefer more personal interaction where they can discuss their issues and get personalized feedback in return. With AI, the personal touch might fade.
- Breach of privacy:
AI combined with analytics can mine a vast amount of data, leading to privacy issues, especially when over 90% of consumers want companies to maintain 100% transparency.
Artificial Intelligence in Web Development: Future Prospects
Implementing AI in web development will give developers more time to focus on other essential tasks. Here’s what the future of AI in web development looks like:
- More and more customer-centric businesses will get AI for web development to attract customers and drive business.
- Chatbots will be upgraded to ensure the business’s and customer’s needs are met.
- Business ventures will invest in innovation to improve the UX of the websites.
- AI will change the way businesses and customers interact with each other.
Today, AI has made it to every industry you can think of. Web developers are also utilizing AI to improve the web development process and ensure better outcomes. AI-based programs help to build a magnificent website showcasing the best of a business and gain more sales.
Despite such massive potential in the web development industry, it may take decades to replace human developers. Nonetheless, the developers must upgrade their skills for working with such advanced technology.
Web development companies should train their developers to understand UX and use AI successfully in web development.Only with a team of AI-skilled developers web development companies can survive in the future.